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eBook: Service Excellence in Tourism and Hospitality (DRM PDF)
原價:
HK$2197.00 
現售:
HK$2087.15
節省:
HK$109.85
抱歉! 此商品已售罄, 不能訂購
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商品簡介 |
| Service excellence is about delivering to the customer expectation, and then meeting and slightly exceeding that expectation. Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. This book analyses important drivers of service excellence in the tourism and hospitality industry. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners. |
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