Business: The Key Concepts (Paperback)
作者: Mark Vernon 
分類: Business & management  
書城編號: 2617777

售價: $392.00

購買後立即進貨, 約需 18-25 天

出版社: Routledge
出版日期: 2001/10/04
重量: 0.33 kg
ISBN: 9780415253246
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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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