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Fundamentals of Management: Concepts and Principles
原價:
HK$380.00 
現售:
HK$361
節省:
HK$19 購買此書 10本或以上 9折, 60本或以上 8折
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商品簡介 |
| Fundamentals of Management: Concepts and Principles is an introductory text designed for undergraduates in management studies. Focusing on fundamental management concepts, issues and practices, the book relates basic management, organisational and leadership theories to the achievement of organisational excellence, and enables students to appreciate the complex relationships between an organisation and its stakeholders and the larger environment of economics, market forces, demographics and technology. From ethics, globalisation and diversity management to the impact of organisational structure and culture on company performance, and from leadership models to organisational politics, Fundamentals of Management provides students a rigorous foundation in management studies. Together with experiential exercises, discussion questions and case studies, the textbook motivates students to tackle situations and concerns typical in the day-to-day business world efficiently, effectively and creatively. |
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