In today' s times, the most valuable currency for a start-up is the environment it creates and fosters, for its clients as well as for its employees. Be it Droom, upGrad, OYO Hotels & Homes, or Swiggy, the founders of all such successful companies have leveraged the golden rule of protecting and promoting their organization' s values and culture systems to help transform their enterprises into the fabled Unicorns, and in the process garnered enormous goodwill in the market as well as inspired prospective entrepreneurs to achieve the much-coveted start-up success. Karan Kashyap' s Go Start Up provides a starting point for young enterprises' owners to make minimal errors on this risk-driven road of start-ups. Based on intensive interactions with businesses in India' s third-largest start-up ecosystem, the book effectively caters to the demands of small business magnates, who often face time constraints as they execute multiple roles in their journey of entrepreneurship, and offers a blueprint for them to establish their legacy as founders.
