"Kaleta has written a deep-fried, wide-eyed American saga of family and food."--Davia Nelson of NPR's award winning Kitchen Sisters

"Fun and detailed glimpse into the history of an American snack-food icon."--Rob DeWalt, New Mexico-based food writer

"Fritos(R) Pie is a well-written book covering a subject which in some way touches everyone. . . . The book is more than a business matter, it deals with family and memories."--Jerry Turner, Mexia News

"Doolin uses her access to the extensive Frito-Lay archives well, and the advertising that she shares provides a useful time-line of both Frito-Lay history, as well as advertising trends of the last fifty years. . . . For those interested in Texas food history, this book is certainly worth a look."--Melissa Prycer, Legacies