This book introduces systematic design process, for product and engineering design projects, by adopting a design model and the use of several design methods. Starting with a product idea normally outlined by the senior management as a design brief, it guides to plan the design process, define the problem, generate and choose a near-optimal or optimal solution and complete the embodiment, all under a systematic design process model. The main strength of the book is its provision of several worked examples in the use of several design methods at all stages of the design process.

The book explains how to:

• Start with the design brief and define the problem by eliciting and refining stakeholder requirements.
• Establish the functional representation of the product as a Function Tree or Function Structure.
• Create Conceptual Solutions using twelve different conceptual design methods.
• Evaluate and prove, that the proposed conceptual solutions are of high grade before choosing one for further development, using Decision Matrix method and Pugh's Controlled Convergence method.
• Use the Embodiment Design method by Pahl and Beitz to develop the embodiment design for the chosen concept.

It is primarily written for senior undergraduate and graduate students in the fields of industrial engineering, production engineering, manufacturing engineering, mechanical engineering, and aerospace engineering.