This revolution in the way we sell ourselves in CV and at interview is based on the Elevator Pitch concept and has now been endorsed and recommended by over 40 of the world's leading business schools and universities, from Kellogg to Columbia in the US, from Insead to London Business School in Europe and from Otago to Sydney in Asia-Pacific.

The Elevator Pitch prioritises who you are and how you work, the qualities that you are employed for, rather than what you did and where you worked, your past, which is the emphasis of a traditional CV. The Elevator Pitch shifts the focus from your perspective to the employer's perspective and from the past to the future.

It's a way of presenting yourself that makes more sense to the employer, and allows you to sell yourself more effectively. It's a way of writing a CV and preparing for interview that will vastly increase your chances of getting the job.

Employers now are focused very much on competencies as a way of deciding who to employ. This is the book that shows you have to bring your competencies to the forefront. In a time when there are far more graduates than top class graduate jobs, standing out from the crowd is vital. This is the book to show you how.

The second edition incorporates feedback from the authors' global seminar and lecture program, meetings with careers advisors at these institutions as well as helping hundreds of people create their job winning CVs.