Contemporary Consumer Psychology (Hardcover)
 
作者: Amanda J. Broderick 
分類: Psychology ,
Market research  
書城編號: 3797033


售價: $1260.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Sage Pubn
出版日期: 2018/01/20
ISBN: 9780857024121

商品簡介
Contemporary Consumer Psychology is a cutting-edge textbook that provides key reviews and analyses of the leading thinking in consumer psychology theory and practice. Each of the chapters, written by internationally renowned experts in the field, provides the state-of-the-art in the specialist subject, reviewing the key literature and addressing competing perspectives.

Key Features:

- A research-led, critical approach.

- Packed with international examples and illustrations.

- Learning features include Applied Case Study and Investigation sections where the literature/theory presented will be applied and key projects/questions introduced.

- A companion website with a full Instructors′ Manual including PowerPoint slides, extended case studies and detailed instructors notes for lecturers and free full-text journal articles for students.

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