Contemporary sport coaching has moved beyond simple biophysical approaches to more complex understandings of coaching as a set of social relationships - this is the first book to examine what that means in the context of rugby union. Drawing on cutting-edge research as well as developments in pedagogical and social theory, the book argues for an holistic approach to coaching, closing the gap between coaching theory and applied practice. Informed by work with elite-level rugby coaches, this book encourages the reader to think critically about their own coaching practice and is essential reading for sports coaching students and anyone looking to develop better programmes in coach education.