Practical and common sense advice on
how to use communications to actually get the right message across to the
correct audience.
We all communicate, every day, all of the time. So
why can communications go so wrong in the workplace? Sometimes it is because
the wrong methods are used at the wrong times, and sometimes it is because the
communications process becomes too complicated and bogged down in corporate
jargon.
Effective Communications in easy
steps offers clarity in the world of corporate communications.
There is no blue-sky, synergy-based, customer-centric thinking here; just
informed, clear, practical and common sense advice on how to use communications
to actually get the right message across to the correct audience.
Written
by two communications experts, with over 25 years' experience between them, the
book will show you how to:
Create a practical
Communications Strategy that works.Understand how, and
why, to evaluate your strategy. Build and maintain
websites that keep delivering. Unravel the mysteries of
social media. Explode the myths about communications at
work. Get your message across using the right channel to
engage your audience. Communications in the workplace
should be a simple thing and, with Effective Communications in easy steps to
guide you, it really can be.
