Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.

The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:

Contextualizes political, economic and social traditions

Discusses Vietnam’s competitiveness within the global economy

Analyzes key functional areas, including HRM, marketing, finance and strategy

Examines key issues and new developments in management and business

This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.

Contents

1. Setting the Scene for the Changing Face of Management in Vietnam 2. Human Resource Management 3. Marketing Management 4. Financial Market Management 5. Strategy Management 6. Foreign Direct Investment Management 7. Public Sector Management 8. Women Managers and Small and Medium Sized Enterprises 9. The Changing Face of Management in Vietnam Revisited

Author Bio

Chris Rowley is Professor of HRM and Director of the Centre for Research in Asian Management at City University, UK. He is editor of the leading journal Asia Pacific Business Review and has published widely in the area of Asian business and management with more than 25 books and over 130 articles.

Quang Truong is Professor of Organizational Behaviour and Human Resource Management at Maastricht School of Management, the Netherlands. He has written extensively in local and international journals on development matters in Vietnam.