Different design awards have different objectives. Some awards focus on establishing their international recognition, others aim to stimulate discussions and heighten awareness of designs which might have brought some social issues or made an impact on the development of the design industry. Asia’s leading design award, the Hong Kong Design Centre’s Design For Asia Award (DFAA) emphasizes not only on the overall excellence, Asian styling, commercial success and social impact of the winning entries, it also aims at encouraging Asian designers to take pride in their identity and communicate their visions and methodology toward design excellence. The Award, celebrating its 10th anniversary in 2012, represents recognition by the peers of the creative strengths of the awardees.
This book features all the DFAA winning masterpieces and their respective creative individuals or teams with detailed design descriptions, interviews with prominent international designers, essays, information charts and a roundtable discussion participated by the award judges.