Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
 
作者: Geoffrey A. Moore 
分類: Sales & marketing  
書城編號: 772114

原價: HK$182.00
現售: HK$172.9 節省: HK$9.1

購買此書 10本或以上 9折, 60本或以上 8折

購買後立即進貨, 約需 18-25 天

 
 
出版社: HarperBusiness
出版日期: 2005/12/27
頁數: 272
重量: 0.22 kg
ISBN: 9780060745813
 
>> 相關電子書

商品簡介


In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Geoffrey A. Moore 作者作品表

eBook: Infinite Staircase (DRM EPUB)

eBook: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (DRM EPUB)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

eBook: Old-Economy.com: Im Zeitalter des Internet Shareholder Value maximieren (DRM PDF)

eBook: Das Tornado-Phanomen: Die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen konnen (DRM PDF)

Escape Velocity: Free Your Company's Future from the Pull of the Past (Hardcover)

eBook: Escape Velocity: Free Your Company's Future from the Pull of the Past (DRM EPUB)

Escape Velocity (Enhanced Edition): Free Your Company's Future from the Pull of the Past

eBook: Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (DRM EPUB)

eBook: Crossing the Chasm: Marketing and Selling Technology Project (DRM EPUB)

eBook: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (DRM EPUB)

eBook: Inside the Tornado (mp3 zips)

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution

Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy

Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet (Paperback)

Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge (Paperback)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)