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Strategic Management: Concepts(2版)
售價:
$360.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2015/04 |
| 頁數: |
468 |
| ISBN: |
9789814646154 |
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商品簡介 |
| StrategicManagement:Concepts2ebyFrankT.Rothaermelcombinesqualityanduser-friendlinesswithrigorandrelevancebysynthesizingtheory,empiricalresearch,andpracticalapplicationsinthisnewedition,whichisdesignedtopreparestudentsforthetypesofchallengestheywillfaceasmanagersintheglobalizedandturbulentbusinessenvironmentofthe21stcentury.Withasingle,strongvoicethatweavestogetherclassicandcutting-edgetheorywithin-chaptercasesandstrategyhighlights,toteachstudentshowcompaniesgainandsustaincompetitiveadvantage.
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