|
|
Consumer Behavior：Buying, Having, and Being (GE)11版 
新版 已出版
售價:
$884.00
抱歉! 此商品已售罄, 不能訂購
|
| |
|
|
| |
|
|
出版社: |
華泰文化
|
| 出版日期: |
2015/04 |
| 頁數: |
604 |
| ISBN: |
9781292017419 |
|
|
商品簡介 |
| 1.AtotallyreorganizedTableofContentsthatnowpresentsacomprehensiveoverviewofthefieldin12chapters.Thenewstructureorganizesmaterialintothreesectionsoffourchapterseach,sothatinstructorscaneasilycoveronechapterperweekinatypicalsemester.
2.Sixnewend-of-chaptercasesandsixupdatedend-of-chaptercases.
3.Astrongfocusonsocialmediaplatformsandhowtheychangeconsumerbehavior.
4.AnewchapteronConsumerandSocialWell-Beingthathighlightspressingethicalissuesrelevanttoconsumerbehaviorsuchasprivacy,sustainability,andaddiction.SignificantcoverageofmajoremergingtopicsincludingBigData,theDigitalSelf,gamification,andcontextualinfluencesondecision-makingsuchasprimingandnudging.
|
|
|
