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A Framework for Marketing Management (GE) (6版)
售價:
$417.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2015/11 |
| 頁數: |
344 |
| ISBN: |
9781292093147 |
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>> 相關電子書
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商品簡介 |
| Aconciseyetexhaustivetextprovidesflexibilityintheclassroom：Astreamlinedtextallowsinstructorstoconveycurrentmarketingmanagementpracticesandtheorywhileleavingroomtoincorporateoutsidecases,simulations,andprojects.
A21stCenturyviewofmarketingbringsmodernstrategyandinformationtothetext：Acomprehensiveorganizationofthetextaroundthreemajor21stcenturythemesprovidesacurrentlensthroughwhichtoviewthefollowingsubjects:●Globalization●Technology●SocialResponsibility(bothindividualandsocietal)
NEW!Chapter16:ManagingDigitalCommunications:Online,SocialMedia,andMobileaddsextendedcoverageofthelatestdigitaltrendsandtheirimpactonmarketingtothetext.
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