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Better Business (GE) (4版) 
新版 已出版
售價:
$427.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2015/11 |
| 頁數: |
600 |
| ISBN: |
9781292099538 |
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商品簡介 |
| NewtothisEdition
Emphasizekeytopicsinbusiness
1.“TheList”featurehasbeenupdatedwithnewoneswhereappropriatethatreflectcurrentmarkettrends,withafocusonselectingtopicsthatappealtostudents.
2.BoxedfeatureshavebeenaddedinmanychapterswithtopicssuchasKeurig’smonopolisticmarketpresence,Patagonia’scorporateresponsibility,AugmentedReality,HardLessonsonSocialMedia,Dove’sRealBeautyadvertisingcampaign,andAdvertisingandchildobesity.
3.Alloftheend-of-chaptermaterialshavebeenreviewedandmodified.25%ofthesematerialsincludethemostrecenteventsandtrendsinthebusinessenvironment.ThefourtheditionofBetterBusinessprovidesinstructorswithwide-rangingchoicesfordiscussiontopics,assessmentquestions,andgroupactivitiesthatcoverthemostcurrentandtimelytopicsinthebusinesscommunity,suchasmajoreconomicshifts,changesintechnologies,andever-increasingglobalization.
Keepyourcoursecurrentandrelevant
1.SocialMediaCoverage.Oneofthemostsignificantshiftsinthebusinessenvironmentsincethefirsteditionistheexplosivegrowthofsocialmediainallpartsofbusiness.ThefourtheditionofBetterBusinesscontinuestofeaturesocialmediastrategiesandtechnologiesinover85%ofitschapters,aswellassignificantupdatestothetechnologychapter.
2.Allofthetime-sensitivematerialhasbeenupdated.Storiesandexamplesfromthepreviouseditionsthathavecontinuedtoevolvehavebeenupdatedandplacedinthemostcurrentcontext.Timelyexampleshavereplacedoldermaterial,continuingtogiveBetterBusinessanup-to-datefeelthatresonateswithstudents.
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