You really can make a positive effective impact on your patients from start to finish by looking at your practice through the eyes of your consumer. The advice offered in Dental Image Branding is for the dentist, hygienist, office manager, and dental assistants. It takes a village to create an image and a consistent practice brand. Janice Hurley will show you how to avoid the biggest mistakes that drive away patients and how to optimize patient impact using the five senses: what patients see, hear, smell, taste, and feel.